About FranLaunch

A senior advisory group built for international franchise brands entering America.

FranLaunch combines franchise operating experience, market-entry execution, development discipline, and capital judgment for brands that need more than a report.

Partners

The advisory bench behind FranLaunch USA.

Senior Partner

Dan Bish

Franchise industry expert, investor, executive, and licensed investment banker with more than four decades in franchising and 24+ years advising franchise companies on growth.

Senior Partner

Eddie Goitia

Multi-unit food and beverage franchise consultant with 35 years of experience, including ownership, operation, scaling, and exit of a regional restaurant group.

Associate Partner

Simon Broad

Results-driven executive with multi-industry and multi-unit experience, including strategic initiatives, team leadership, and domestic and international execution.

Senior Partner

Michelle Blake

More than 30 years of accounting, financial reporting, business operations, vendor management, strategic planning, forecasting, and franchise-sector support.

Alliance Partner - Europe

Marcel Portmann

Certified Franchise Executive with extensive global expansion experience, including former VP of International Development for the International Franchise Association.

Alliance Partner - MENA

Paul Cairnie

International franchise advisor with 25+ years of experience, founder of World Franchise Associates and CEO at Gulf Franchise Group.

Boutique advisory depth. Hands-on launch execution.

FranLaunch is designed for a specific kind of client: an established international franchisor that sees America as a serious growth market but does not yet have the U.S. team, infrastructure, specialist network, franchise-development discipline, or capital strategy to execute properly.

The model is deliberately practical. FranLaunch helps leadership make the entry decision, builds the launch plan, coordinates the specialist work, and can operate as the fractional U.S. launch office while the brand proves the American model.

What the advisory bench covers

U.S. franchise market entry
Launch management and vendor coordination
Franchise development infrastructure
Operator and territory strategy
Capital readiness and strategic advisory
Transition into a permanent U.S. organization