Senior advisors for a serious American launch.
FranLaunch combines franchise operating experience, market-entry execution, development discipline, and capital judgment for brands that need more than a report.
Explore the Launch OfficeMeet with our teamThe advisory bench behind FranLaunch USA.
FranLaunch is designed for an established international franchisor that sees America as a serious growth market but does not yet have the U.S. team, infrastructure, specialist network, franchise-development discipline, or capital strategy to execute properly.
The model is deliberately practical. We help leadership make the entry decision, build the launch plan, coordinate specialist work, and operate as a fractional U.S. launch office while the brand proves the American model.
Senior Partner
Dan Bish
Franchise industry expert, investor, executive, and licensed investment banker with more than four decades in franchising and 24+ years advising franchise companies on growth.
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Senior Partner
Eddie Goitia
Multi-unit food and beverage franchise consultant with 35 years of experience, including ownership, operation, scaling, and exit of a regional restaurant group.
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Senior Partner
Simon Broad
Results-driven executive with multi-industry and multi-unit experience, including strategic initiatives, team leadership, and domestic and international execution.
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Senior Partner
Michelle Blake
More than 30 years of accounting, financial reporting, business operations, vendor management, strategic planning, forecasting, and franchise-sector support.
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Alliance Partner
Marcel Portmann
Certified Franchise Executive with extensive global expansion experience, including former VP of International Development for the International Franchise Association.
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Alliance Partner
Paul Cairnie
International franchise advisor with 25+ years of experience, founder of World Franchise Associates and CEO at Gulf Franchise Group.
LinkedIn ↗Make the first American decisions with an experienced team beside you.
FranLaunch supports the work that determines whether a foreign franchise brand can enter the United States well: market fit, franchise infrastructure, operator strategy, launch management, and a path into a permanent U.S. organization.
Talk with FranLaunch