How to Choose Your First U.S. Franchise Market
Your first U.S. franchise market should help you answer a business question: can this concept work here, under local operating conditions, with a team you can support? A large population…
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Ideas for a serious American launch.
Perspective for international franchise leaders evaluating the U.S. opportunity.
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Who Runs Your U.S. Franchise Launch Before You Hire a U.S. President?
An international franchise brand can have a clear ambition for America and still lack someone responsible for turning that ambition into coordinated work. Headquarters owns the brand. Local advisers handle…
Read articleThe Workout Changes. The Customer’s Reason for Showing Up Doesn’t.
Fitness changes constantly. The class everyone talks about this year may feel tired next year. A new device gets attention. A new training style shows up. A new studio opens…
Read articleYour Next Regular Customer Hasn’t Tried Your Food Yet
Somewhere in the American market you’re considering, a customer is deciding what to eat again. Same lunch problem. Same family takeout debate. Same coffee stop. Same question after work: what…
Read articleYour Brand Reached America. Your Profit Margin Didn’t.
The first American location hits the sales forecast. Everyone should be happy. Then the profit and loss statement arrives, and the room gets quiet. Revenue came in. Customers showed up.…
Read articleWhy Good Businesses Make Bad Franchises
A strong operating business is only the starting point. Franchising asks whether you can create successful owners without being in the room. By Dan Bish I’ve spent a lot of…
Read articleWhen Private Equity Should Enter Your U.S. Strategy
Private equity can help accelerate a U.S. launch, but capital should amplify proof rather than replace it. Private equity understands why franchising can be attractive. Recurring revenue. Asset-light growth. Scalable…
Read articleWhat American Franchise Buyers Expect That European Franchisees Don’t
The American buyer is not just buying the brand. They are testing the proof, the economics and the franchisor’s ability to support them. American franchise buyers can be direct. They…
Read articleMaster Franchise vs Direct Franchising in America
The structure you choose decides who controls standards, support, economics and the early U.S. reputation of the brand. Many international franchisors come to the United States with a familiar idea.…
Read articleThe Buyer Who Wants a Big Piece of Territory Deserves More Questions
The offer sounds tempting. One partner says they can handle America. They have local contacts, capital, development ambition, and confidence. From your office overseas, that can feel like the shortcut…
Read articleShould Your First U.S. Location Be Company Owned?
Sometimes the best franchise decision is to prove the American model before asking a franchisee to fund the learning curve. For many international brands, one of the first U.S. questions…
Read articleThe Queue Outside Your Shop Proves Less Than You Think
The line outside your shop is worth celebrating. Customers wait. They take pictures. Friends from America ask when you are opening near them. It is easy to look at that…
Read articleAn American Vacation Doesn’t Count as Market Research
You’ve been to America. You know the hotel near Disney, the restaurant in Miami, the coffee shop near your Manhattan meeting, and the rental car counter that somehow took 40…
Read articleThe Opportunity Behind an Ordinary American Front Door
A homeowner needs a repair. A property manager needs reliable cleaning. A small business needs maintenance done without three follow-up calls. None of that sounds glamorous, which is exactly why…
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