A common mistake, especially for emerging franchisors, is to choose the wrong franchisee. Here are four steps you can take to prevent that happening.

Franchising Advice Global Franchise Magazine, 13 Dec 2018 Re-published with permission. Click here for print PDF version of this article. It’s undeniable that American franchises have worked well in the UK. But is cross-Atlantic franchising a one way street, or are UK...